Do online dating services

Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.

Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.

But despite these numbers, it’s unclear if online dating is any more effective than, or really any different from, meeting someone offline.In many ways, online dating resembles offline dating — the resulting relationships are no different. So why do so many millions turn to the Web to find love?While many dating sites claim the ability to find your perfect match, social scientists aren’t buying it.Experts say online dating sites see a huge traffic increase between Christmas and Valentine’s Day.With the number of visitors these sites get each month, that increase is pretty significant: Some current estimates report between 10.5 and 23.8 million unique visitors per month for two major dating sites.

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